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Real Time Social Search

Social Networking has made inroads into our lives. Today we live in era where we define our social life as the amount of time that we spend on the various social networking sites. And the latest proof for showing that Social Networking has become an inevitable part of our lives is that inclusion of status updates from various social networking sites within the searches.

Why are all the search engine giants going after the social networking? Simple.

  1.  People believe more in the reviews of their friends(or a group of individuals) rather than that of the some unethical marketing mughal.  
  2. People prefer real time news to traditional news that comes with a time-lag.
  3. Unlike traditional channels of news, the current real time social channels of news cannot be controlled by the respective governments. 
Check this out for example : Real Time Updates