Are Airpush ads controversial?

The air-push Google ads make tall claims that developers can earn 10X more. So I just visited their site and Googled a little bit about them.

Airpush basically provides Notification ads. These ads sit in the notification bar of your android phone. So an from an application that uses Airpush will look like this.

This is a video from Airpush explaining about their service.

So far so good. But the problem with Airpush ads is that there is no way you can find out which app is pushing this ad. And there seems to be no way users can find this out. Check out Airpush happy to support developers who deceive their users. What we are not sure is how long these ads will sit in the notifications tray. It appears that these ads will sit in the notification tray until the users click on clear notifications(not verified).

Since these push ads have more visibility and shelf life when compared to the inapp ads, naturally these ads are generating higher CPMs. The developer page of their site claims these statistics for the day.

The android terms and condition only mentions this

17.1 Some of the Services are supported by advertising revenue and may display advertisements and promotions. These advertisements may be targeted to the content of information stored on the Services, queries made through the Services or other information.

Since it doesn't say about the location we are not sure whether Air-Push is violating android terms. But the problem here is that since the notifications bar is a common area there should be a way of co-relating the ad with the app that is publishing them. Looks like it is time Google should change this clause appropriately.

The video says that the users can opt out at any time. But the process doesn't seem to be very intuitive either. 

You either need to download an android app that keeps all Air-push ads away from your notification bar. Or you need to enter the EMEI number of your phone manually to keep this ads away.

Though there are few things fishy about the Airpush ads. This seems to be like a natural flow. We had similar development in web too with respect to the hard-to-find-unsubscribe link. But Unsubscribe Compliance helped us out. Considering the growth in mobile technology its time to have Unsubscribe policy for Ads on Mobile Apps too


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