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Google, Apple and the Publisher


Publishing companies have set a big foot in the virtual world. Magazines, Newspapers, Music and Video publishing companies are aiming at higher profits online and the war between Apple and Google will help them.


Publishers take help from the Apple Store to publish content. The iPad has proven to be a popular media consumption device and the publishing companies are a lot more excited about it. Tablets are being considered as the best eReader gadgets. To support the publishing companies, Apple has come up with a new subscription plan on the App Store. It lets publishers to handle content on the subscribers Pad. Subscribers now have a better validity option on their subscription plan. While Apple takes care of the billing process, 30% of the fee paid by the subscriber is eaten up by the Apple. Steve Jobs writes in the agreement "When Apple brings a new subscriber to the app, Apple earns a 30 percent share. When the publisher brings an existing or new subscriber to the app, the publisher keeps 100 percent and Apple earns nothing".

A day after Apple announces this plan, Google releases the ONE PASS feature. This feature lets the subscribers have a higher share of profit. Google will charge 10% of the subscription fee while the 90% will reach the publisher. This feature of Google is now available in the U.K, U.S, Canada, France, Germany, Italy and Spain. Many publishers have stated their dissatisfaction over the Apple's 30% fee and if Apple is determined not to change, Publishers will have to build a strong base on the Google One Pass.

"Fail Whale" and Twitocalypse

"Fail whale" is the image you see when twitter is down. In technical terms its called an outage.
The twitter "fail whale" is an image of several red birds trying to carry a whale using a net. The elegant illustration was created by Yiying Lu.

You can check out the status of twitter at http://status.twitter.com/ , the funny thing is that even the status page has a retweet option.

June 12, 2009, in what was called a potential "Twitpocalypse", the unique numerical identifier associated with each tweet exceeded the limit of 32-bit signed integers (2,147,483,647 total messages).While Twitter itself was not affected, some third-party clients could no longer access recent tweets. Source : wikipedia

Real Time Social Search

Social Networking has made inroads into our lives. Today we live in era where we define our social life as the amount of time that we spend on the various social networking sites. And the latest proof for showing that Social Networking has become an inevitable part of our lives is that inclusion of status updates from various social networking sites within the searches.

Why are all the search engine giants going after the social networking? Simple.

  1.  People believe more in the reviews of their friends(or a group of individuals) rather than that of the some unethical marketing mughal.  
  2. People prefer real time news to traditional news that comes with a time-lag.
  3. Unlike traditional channels of news, the current real time social channels of news cannot be controlled by the respective governments. 
Check this out for example : Real Time Updates

GMail Desktop notifications

How many times have you switched the tabs in your browser or opened the browser altogether just to check if you have got any new mails. Most of us are guilty of this. How about getting a desktop notification every time you get a mail ? And that too on any system that you are using ? Wouldn't that be great? That what google has done.

Follow these simple steps and you are good to go...
1. Click on settings

2. Select General tab

3. Select new mail notificaitons on