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Google's social Q&A

Recently Google got bashed for giving higher importance to Google+ posts in the search results. But however looks like Google is not gonna stop pushing Google+ down out throats.

When you search for a query on Google+, there is an option at the bottom of the page saying "Want to ask your friends about your search query?".

Clicking on the link "Ask on Google+" will present you this popup asking you to share your question as a post on Google+


What do you think, does Google really want to create a social question answer platform using Google+, or is it just another attempt by Google to promote Google+ ?